Advice from IPI: Create a Local Tribe

GaryPageau ,

The Independent Photo Imagers (IPI) posted a blog post written by Brenda DiVincenzo about the importance of building a local following, with good tips on how to build a buzz. Here are some highlights:

  • Partner with local groups such as hobby meetups, service organizations and mommy networks. Speak at their events and invite them to your in-store events. Partner with them on their charitable causes.
  • Host frequent, fun and free events in-store (especially an annual open house – stay tuned for a future post for more details). Invite the entire community. Partner with other local businesses for maximum impact.
  • Visit with other local business owners and make them aware of the services that you provide that can apply to their business.

“This ‘tribe of influencers’ is the key to the highly effective art of word-of-mouth advertising,”  wrote DiVincenzo. For more, click here.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.